Your Business Utopia Is Possible

Business utopia
Is your business your utopia?

A business has to be involving, it has to be fun, and it has to exercise your creative instincts. – Richard Branson

Do you own your business or does your business own you? How many times have you felt overwhelmed with the work you assigned for yourself? How many times have you stopped enjoying the thing that you worked so hard to create? Why do we do this? Did we forget why we went into business in the first place? It’s your utopia, as Derek Sivers says. Can you create a business utopia?

If you work for someone else, many times,  the job will be defined my them. They will tell you when to arrive, what to do when you’re there, and when to leave. At least they have a plan and a reason. When you work for yourself, and yet still haven’t determined these things, you are leaving your life to chance. Of course you must satisfy the needs of the customer, but there has to be a strategy for you too.

You are the owner, so you must wear many hats. You feel you must be all things to all people. You must perform each and every job. You KNOW what an owner must do. Or do you? What if you don’t like a particular task? Why would you keep engaging in it?

Do what thrills you

Choose to spend your time on the things that you enjoy about your business. You know the story of the man who loves to cook and so he opens a restaurant. There he is in the kitchen, happy as a Labrador retriever chasing a tennis ball . But as the business grows so do his responsibilities. At first he hires another cook. Then another. He goes to focus on the finances. He manages the floor. After a while he is no longer in the kitchen at all.

The man was passionate about cooking, and yet as the business grew, that was the thing that he gave up. Don’t give up doing what you hold dear. As you grow, focus on the things that bring you joy and be directly responsible for them. Hire people to accomplish the others. You will hire someone eventually, why not pay them to do the tasks that you don’t enjoy.

Everyone is born for something

Just because you don’t delight in a task, does not mean that everyone feels the same. The owner of the restaurant rejoices in cooking. If he finds someone who revels in finances and another who adores floor management, then the whole business benefits. A business utopia has everyone in the right role. There is no substitute for the work done by a man who loves his work.

Now is the time to build your business utopia

If you haven’t yet started a business, you can plan ahead. Be intentional about what you want to do and be. If you already own a business, it’s not too late. Make some changes, get back to doing what made you start the business in the first place. Don’t be surprised if that growth that you are looking for arrives the moment you do this.

It’s important to remember that the business you create has to serve YOU as well as your customers. Owning a business gives you the chance to have full control over creating the job that you dreamed of.  Dream of what you want and then make it real.

What would be your ideal task in your business utopia?  Let me know in the comments. Thanks for reading, if you like this please share it. Thanks also to Ray Akers @its_rakers for tweeting the Branson quote that that inspired this post. I love writing for my readers, thanks for letting me do it.

I’m a business owner from California now living my dream in Brazil. I’m passionate about using business to help others. If you’d like to connect, send me an e-mail at I answer all e-mails and it would be a pleasure to hear from you. Many thanks, Craig.